Rohit Bhargava has a very interesting blog post regarding Hospital’s use of social media on Ogilvy’s PR blog.

Click here for the full story.

For an instant picture of their diabetes, just plug in.

Accu-Chek Smart pix. From seeing to understanding.

Brand name: Accu-Chek Smart Pix
Generic name/category: blood glucose monitor
Company: Roche Diagnostics
Country/Market: UK, Europe
Indication(s)/use: Diabetes
Target: Healthcare Professionals (HCP)
Publication: 2009

To see all of this brand’s ads on AdPharm, click here