Archives Of Family Medicine – November 1992

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An inside look at a different way to help lower cholesterol.

Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.

Find more useful tips at more.com/simplesuggestions

Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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Zetia helps fight cholesterol differently.

Unlike some statins, Zetia has not been shown to prevent heart disease or heart attacks.
Zetia works in the digestive tract, not the liver, to help block the absorption of cholesterol that comes from food.

For more information, call 1-800-98-Zetia or visit Zetia.com

Brand name: Zetia
Generic name/category: Ezetimibe, Lipid modifying agent
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol lowering
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Publication: US News And World August 2009

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Extra protection that nature didn’t give you.

Naturally strengthens human defenses.

Agency: Young and Rubicam Brands
Creative Director: Michal Imbierowicz
Art Director: Grzegorz Karwowski
Copywriter: Bartek Klimaszewski

Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008

Digestive system
Every day street children die from food poisoning, malnutrition or diarrhea. With earlier diagnosis most would live.

Childhope Asia Philippines needs more mobile medical units.

To donate call 563 4647 or visit childhope.org.ph

Agency: BBDO Guerrero, Manila
Chief Creative Officer: David Guerrero
Executive Creative Director: Joel Limchoc and Simon Welsh
Art Director: Joel Limchoc
Copywriter: David Guerrero and Simon Welsh
Producer: Al Salvador
Illustrators: Leeroy New, Dale Lopez, Randy Torres and Noel Angeles
Photographer: DV and DMV Photography
Retoucher: Manny Vailoces

Brand name: Childhope Asia Philippines
Generic name/category: Fund raiser, public service
Country/Market: Philippines, Asia
Indication(s)/use: disease awareness, digestive diseases, malnutrition, diarrhea
Target: Consumers (DTC)
Publication: 2009