Similar strategies, same strong branding…

Click on images to view the commercials.

In the U.S. with Jamie Lee Curtis
2007	2008
In the U.K. with the “Activia Challenge”
2008
In Canada with the dancing belly
2008	2009

More details on individual ads available when viewed on AdPharm

You’ll feed his imagination. We’ll help feed his immune system.

While you protect her on the outside, we’ll help protect her on the inside.

You’ll help her stand on her own 2 feet. We’ll help her immune system run.

Similac Advance. EarlyShield

Brand name: Similac Advance EarlyShield
Generic name/category: infant formula, food supplement
Company: Abbott Nutrition
Country/Market: USA, North America
Indication(s)/use: immune system activation
Target: Consumers (DTC)
Tagline: Strong babies start here
Publication: People Magazine June 1 2009

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Extra protection that nature didn’t give you.

Naturally strengthens human defenses.

Agency: Young and Rubicam Brands
Creative Director: Michal Imbierowicz
Art Director: Grzegorz Karwowski
Copywriter: Bartek Klimaszewski

Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008

Not getting results from iron therapy?

Repliva 21/7 provides clinically proven efficacy through maximum absorption.

3 gram Hb increase.
3 months
3 refills of Repliva 21/7

#1 prescribed branded oral iron

For more information about Repliva 21/7, call us at 877-567-7676 or visit www.repliva.com or www.ther-rx.com

Brand name: Repliva 21/7

Generic name/category: generic name
Company: Ther-RX
Country/Market: USA, North America
Indication(s)/use: Anemia
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Tag
Publication: Bariatric Times January 2009

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A delicious way to help naturally regulate the digestive system.

Now available in light, drinks, and with fiver.

Go to activia.com and click on “healthcare professionals” to get your patient referral pad now. Offer available to healthcare professionals only.

Brand name: Activia
Generic name/category: probiotic bacterium Bifidobacterium animalis, health beneficial product, with focus on improved digestion
Company: Dannon
Country/Market: USA, North America
Indication(s)/use: Improving digestion
Target: Healthcare Professionals (HCP)
Tagline: A yogurt that does more than just taste good.
Publication: Contemporary ob/gyn June 2009

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Comfort for mom with optimized nutrition for baby

A unique gentle formula
300 mg DHA – The recommended EFA

Brand name: CitraNatal Assure
Generic name/category: Rx prenatal vitamin tablet and 300 mg DHA capsule, food supplement
Company: Misson Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Nutritional supplement for pregnant women
Target: Healthcare Professionals (HCP)
Tagline: Its gentle nature is its strength.
Publication: Contemporary ob/gyn June 2009