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[Mother] What’s the matter with you? Your father and I feel down and out again. But you don’t see us wallowing in it.
[Son] I’m sorry Ma, but I feel uncomfortable talking about this sort of thing.
[Mother] This has been going on for long enough. I think you need to take a long hard look at yourself and buck up.
[Human resources person] Thanks for coming in, but, hum, I’m afraid the job has already been taken.
[Voice-over] People who have mental health problems often face prejudice and discrimination. For some, it’s too much to bare. Visit time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 40 seconds
Publication/Aired: 2009

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Aug 31, 2009

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[Mother] What’s the matter with you? Your father and I feel down and out again. But you don’t see us wallowing in it.
[Son] I’m sorry Ma, but I feel uncomfortable talking about this sort of thing.
[Mother] This has been going on for long enough. I think you need to take a long hard look at yourself and buck up.
[Human resources person] Thanks for coming in, but, hum, I’m afraid the job has already been taken.
[Voice-over] People who have mental health problems often face prejudice and discrimination. For some, it’s too much to bare. Visit time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 40 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here