TV commercial

[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.

[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008

In the treatment of tinea pedis
Designed to stay under

Sertaconazole nitrate:
Reservoir effect-retained in stratum corneum for up to 48 hours.
Proven fungicidal action.
Anti-inflammatory properties enhance symptom relief.

Brand name: Ertaczo
Generic name/category: Sertaconazole nitrate, Antifungals
Company: Ortho Dermatologics, division of Ortho-McNeil-Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: interdigital tinea pedis
Target: Healthcare Professionals (HCP)
Tagline: Antifungal staying power
Medium: Print ad
Size/duration: single-page
Publication/Aired: Journal Of Clinical And Aesthetic Dermatology – February 2009

For adults with chronic moderate to severe plaque psoriasis
Clearer skin in 3 months

Before Enbrel. An example of one skin area. After Enbrel. Your results may vary.
Example of approximately 75% skin clearance.

If you and your doctor decide that Enbrel is right for you, ask about the Enbrel support co-pay program.
No co-pay for 6 months for eligible patients.

Ask your dermatologist if Enbrel is right for you. Learn more: visit enbrel.com or call 1-888-4ENBREL.

Brand name: Enbrel
Generic name/category: Etanercept, TNF inhibitor
Company: Amgen and Wyeth
Country/Market: USA, North America
Indication(s)/use: Moderate to severe chronic plaque psoriasis (PsA)
Target: Consumers (DTC)
Publication: People Magazine June 15 2009

To see all of this brand’s ads, click here

Be hands on.

Moisturizing during and between flare-ups is the #1 advice given by dermatologists.

Brand name: Spectro EczemaCare
Generic name/category: Moisturizing Cream, Dermatology
Company: GlaxoSmithKline (GSK)
Country/Market: Canada, North America
Indication(s)/use: Eczema
Target: Consumers (DTC)
Publication: The Health Journal Spring 2009

Flare repellant

Flares stay away longer

Brand name: Mimyx Cream
Generic name/category: Deep dermal hydration hypoallergenic anti-irritant
Company: Stiefel
Country/Market: USA, North America
Indication(s)/use: manage and relief of the burning and itching experienced with various types of dermatoses, including atopic dermatitis, allergic contact dermatitis and radiation dermatitis. Relief of dry and waxy skin
Target: Healthcare Professionals (HCP)
Tagline: Flares stay away longer
Publication: Contemporary Pediatrics July 2009

Tame your irritation

Agency: Saatchi & Saatchi Switzerland
Creative Director: John Pallant, Roger Kennedy & Jean-François Fournon
Art Director: Julien de Preux
Copywriter: Kevin Pereira, Daniel Lunn
Illustrator: David Lobser

Brand name: FENISTIL gel
Generic name/category: Penciclovir, Antipruritic
Company: Novartis
Country/Market: Switzerland, Europe
Indication(s)/use: herpesvirus infections, itching, dermatitis
Target: Consumers (DTC)
Tagline: Tame your irritation
Publication: April 2009

To see all of this brand’s ads, click here

Calming the itch a smoother way.

Agency: Saatchi & Saatchi, Germany
Creative Director: Mark Karatas
Art Director: Heike Erdelmeier
Copywriter: Kinga Komora
3D: Lars Zimmermann

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