This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

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American Journal Of Psychiatry – December 1, 2009

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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

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In depression and in GAD

Discover the power of Cipralex

Now covered in Ontario and BC

Brand name: Cipralex
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Lundbeck
Country/Market: Canada, North America
Indication(s)/use: Depression and Generalized Anxiety Disorder (GAD)
Target: Healthcare Professionals (HCP)
Tagline: Discover the power of Cipralex
Medium: Print ad
Size/duration: single-page
Publication/Aired: CMAJ – September 15, 2009

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She couldn’t imagine her future without depression. But we can.

Generic name/category: Corporate communications
Company: Wyeth Neuroscience
Country/Market: USA, North America
Indication(s)/use: Neurodegeneration, Pain, Schizophrenia and bipolar disorder and Depression and Anxiety
Target: Healthcare Professionals (HCP)
Tagline: Research. Education. Innovation
Medium: Print ad
Size/duration: single-page
Publication/Aired: Managed Care – February 2008

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