Archive for the ‘Danone’ tag
Danone in the US, UK and Canada
Similar strategies, same strong branding…
Click on images to view the commercials.
In the U.S. with Jamie Lee Curtis |
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| 2007 | 2008 |
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In the U.K. with the “Activia Challenge” |
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| 2008 | |
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In Canada with the dancing belly |
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| 2008 | 2009 |
More details on individual ads available when viewed on AdPharm
Actimel
Extra protection that nature didn’t give you.
Naturally strengthens human defenses.
Agency: Young and Rubicam Brands
Creative Director: Michal Imbierowicz
Art Director: Grzegorz Karwowski
Copywriter: Bartek Klimaszewski
Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008
Activia
A delicious way to help naturally regulate the digestive system.
Now available in light, drinks, and with fiver.
Go to activia.com and click on “healthcare professionals” to get your patient referral pad now. Offer available to healthcare professionals only.
Brand name: Activia
Generic name/category: probiotic bacterium Bifidobacterium animalis, health beneficial product, with focus on improved digestion
Company: Dannon
Country/Market: USA, North America
Indication(s)/use: Improving digestion
Target: Healthcare Professionals (HCP)
Tagline: A yogurt that does more than just taste good.
Publication: Contemporary ob/gyn June 2009
To see all of this brand’s ads on AdPharm, click here
Activia
Click on image to view the commercial
Activia® contains a unique strain of bifidobacteria, called Bifidobacterium (animalis) lactis, or BL Regularis.
More on Activia.ca
Agency: Saint-Jacques Vallée Young & Rubicam
Creative Director: Daniel Poirier
Creative Team: Annie Chevalier, Maxime Richer, Donald Samson, Martin Snape
Agency Producer: Véronique Novi
Director: Charles Éric Savard
Production House: Jet Films
Producer: Geneviève Sylvestre
Audio: Sonart
Brand name: Activia
Company: Danone
Country/Market: Canada, North America
Indication(s)/use: Nutrition
Target: Consumers (DTC)
Publication: 2009
