Did you know you can search for ads by company name, brand or even generic name on AdPharm?

Here’s just a few as an example:

• Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
• Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
• Generic name: sildenafil, insulin, drospirenone, varenicline…

Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.

Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.

Part of the things we look for when we add print, web or tv ads in the Adpharm gallery is if those ads, on a conceptual stand-point are straight communications or if they use some kind of metaphorical or analogical approach.

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Working on an ad for a patient support program, branded or unbranded? If your looking for inspiration or simply to see how others have treated the subject in their ads, try the keyword patient_support_program on AdPharm.

We have been cataloging ads for quite a while now, and part of what what we believe makes AdPharm a great service is the fact that we add keywords with each ad that we include in the gallery. Other than patient_support_program, there’s also ads with co-pay mentions, ads including or promoting coupons, trial offers, samples, starter kits and the list goes on…

AdPharm

3M just launched a brand new online Visual Attention service which analyzes images and tells you how viewers will look at your image, or advertisement and in which sequence. And this is based on 30 years of vision science research.

Some of the views you have access to when on the site

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Looking for pharmaceutical ads with specific visuals?

A big part of what AdPharm was created for is to provide pharmaceutical advertising industry people with the ability to conduct searches using keywords (or tags) on a wide range of print, TV and web advertisements. The sample shown here is just a portion of the “stomach“-related ads you can find in AdPharm’s visual database. We chose the word “stomach” simply for the sake of the demonstration. It goes without saying that you can conduct a search with any other word(s) such as: brain, arm, limb, child, parent, heart, CV system, cells, skin, animal, etc…

In a similar fashion to searching for stock images on the Web, the search results depend on which keywords are used. If it’s a combination of keywords vs. a single keyword, the search results may vary drastically. It all depends on what you are looking for. For example, to get the results shown above, the search words we used were “stomach” and “belly” (as seen on the inset image). We wanted to be sure to have a wide variety of ads, so we used the “OR” condition to get ads that had either one of the two words. Choosing the condition “AND” would have narrowed down the results to ads that had both words in their tags.

We could have checked all the terms in the list (Title, Description, Tags and Brand name) but that would also have given us results that did not necessarily have a stomach or belly in the visual portion of the ad. For instance, an ad for Midol, which is for stomach cramps would not necessarily show a stomach but it would have the word Stomach in its description, as it is part of the indication for that product.

So if you are looking to create a new ad for your pharma brand or your client’s, try a search on AdPharm. There you can find out what’s been already done…

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Did you know you could search pharmaceutical ads by color on AdPharm?

Most of the ads in the gallery now have color tags. This can be useful when it’s time to decide on the colors for a new brand or when the time comes to create a new ad. To do this, you just type in the color name in the search box on any of the pages on AdPharm. Read the rest of this entry »

Wonder what being a registered user on the AdPharm gallery brings you?

Well come on over on Wednesday Oct. 14, we have an Open House from 9AM until 12-noon (EST).
[OPEN HOUSE HAS ENDED]

So it’s free, full-access to the site (up to 100 files) and its content for a few hours…

Click here to log-in – (functional only from 9am to noon EST)

Try a search here: http://adpharm.net/search.php