Unlike traditional therapies, Avandia targets the underlying causes of type 2 diabetes – insulin resistance and associated beta-cell failure giving your type 2 diabetes patients sustained glycemic control, and more to feel good about

Sustained glycemic control/Years of benefits.

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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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For your patients with chronic iron overload due to blood transfusions
Chelate with Exjade to help remove excess iron

Exjade is indicated for the treatment of chronic iron overload due to blood transfusions (transfusional hemosiderosis) in patients 2 years and older.

Further studies are being performed to determine the long-term benefits and risks of Exjade.

Brand name: Exjade
Generic name/category: Deferasirox, Chelating agents, Orphan drugs
Company: Novartis Oncology
Country/Market: USA, North America
Indication(s)/use: chronic iron overload due to blood transfusions (transfusional hemosiderosis) in patients 2 years and older
Target: Healthcare Professionals (HCP)
Tagline: Chelate with Exjade to help remove excess iron
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Blood – August 13, 2009

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[Voice-Over]
Aaaah! Fall. A season synonymous with vibrant colors. Fresh air. Walking in the woods. Bird watching. And running!
Whatever you’re into, Celebrex wishes you a happy season.

Ask your doctor about Celebrex.

Agency: Taxi

Brand name: Celebrex
Generic name/category: Celecoxib, Pyrazoles, COX-2 inhibitors, Antineoplastic drugs, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: osteoarthritis (OA), rheumatoid arthritis (RA), acute pain and Ankylosing Spondilitis (AS)
Target: Consumers (DTC)
Tagline: Celebrex wishes you a happy season
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Many COPD patients could
Live a more active life

BID nebulized Perforomist inhalation solution is fast acting, long lasting

Help COPD patients become more active with nebulized Perforomist solution.

Cassie has COPD and is physically challenged with rheumatoid arthritis.

Brand name: Perforomist
Generic name/category: Formoterol, Beta-adrenergic agonists, Phenethylamines
Company: Dey
Country/Market: USA, North America
Indication(s)/use: asthma and chronic obstructive pulmonary disease (COPD)
Target: Healthcare Professionals (HCP)
Tagline: Expanding possibilities
Medium: Print ad
Size/duration: single-page
Publication/Aired: Chest – September 2009

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Rebif New formulation
Balancing performance & Safety

Brand name: Rebif
Generic name/category: Interferon beta-1a, Cytokines, Immunostimulants
Company: Merck Serono
Country/Market: UK, Europe
Indication(s)/use: Multiple Sclerosis (MS)
Target: Healthcare Professionals (HCP)
Tagline: A balanced choice in MS
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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