Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.

This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…

In their own words:

“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”

Curb have offices in the UK, UAE and France.

Click here for more details on the Curb website.

The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.

Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.

Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…

See the Pharmageddon album on AdPharm where you can find all links related to the campaign.

Related posts on blog.adpharm.net:

• Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
• Who is behind Pharmageddon 2012?

Big news comes in small packages

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Happy Holidays

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Cath Lab Digest – December 2009

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

click here to visit the site

To see all of the ads from this campaign, click here

Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.