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Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

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Click on the image to see the full-sized ad and get all the info on AdPharm.

To see all of this brand’s ads on AdPharm, click here

60 more Canadian pharmaceutical advertising agency ads here.

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

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With the help of Rinaldi Communication Marketing, Mylan launched a vast ad campaign to advertise their recent implementation in the Canadian generics market.

Agency: Rinaldi Communication Marketing

Generic name/category: Corporate Communications
Company: Mylan
Country/Market: Canada, North America
Indication(s)/use: Awareness
Target: Healthcare Professionals (HCP) / Trade
Tagline: Pour vous et vos patients – For you and your patients
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Medical Marketing and Media posted an interesting story from a PR summit at Pfizer HQ.

Speaking at a PR summit at Pfizer HQ yesterday, Susman, SVP and chief communications officer for Pfizer, emphasized the importance of “return on reputation” and said corporate ads don’t work.

Click here for the full story.