Dear smokers, 2010 is going to suck.

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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

Now available for children as young as 12 months.
Besivance, besifloxacin ophtalmic suspension, 0.6%

For bacterial conjunctivitis

Brand name: Besivance
Generic name/category: Besifloxacin, Quinolone antibiotics
Company: Bausch & Lomb
Country/Market: USA, North America
Indication(s)/use: bacterial conjunctivitis
Target: Healthcare Professionals (HCP)
Tagline: For bacterial conjunctivitis
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Contemporary Pediatrics – October 2009

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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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