This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.

This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…

In their own words:

“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”

Curb have offices in the UK, UAE and France.

Click here for more details on the Curb website.

Get rid of the snore.

Click here to see the details and full-size versions in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Part of the daunting task of developing a new brand is not only coming up with a brand name: it’s also designing a new logo or wordmark, selecting colors and also coming up with a tagline.

When a tagline is wanted, the task at hand becomes difficult because, as we know, the pharma industry is very picky. And that is with individual words and even more so when words are associated to create different meanings. Unfortunately, because of the rules at play, a lot of taglines end up sounding like many others.
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Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

IDS Canada is a member of IDS Media Group, a global healthcare marketing and service organization. Operating in 14 countries, we are the world’s largest provider of direct-to-patient communication programs in the medical waiting room environment.

IDS Waiting Room Advantage

• Right Time, Right Place: Reach patients at a time when they are thinking about their health and ready to act

• Reach women ages 25-51: the primary family healthcare decision maker and principle household shopper
• Drive Sales: Maximum exposure of your digital or print message in an uncluttered and focused environment
• Impact retail purchases: 80% of patients will visit a pharmacy after seeing their doctor
• Inform and influence your target audience – provide patients with the information they need to make good healthcare decisions
• Trusted healthcare environment: perceived endorsement by physicians for your product/service or disease awareness message
• Category exclusivity for your brand message
• Measurable campaign ROI: quarterly brochure utilization reports and semi-annual patient research
• Guaranteed distribution and display of your product literature ensures maximum exposure and readership
• Shipping/handling of your material from our warehouse to our 65 service reps across Canada Read the rest of this entry »

Presented in a very nice and captivating way.