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Thousands of stories

Efavirenz (brand names Sustiva and Stocrin) is a non-nucleoside reverse transcriptase inhibitor (NNRTI) and is used as part of highly active antiretroviral therapy (HAART) for the treatment of a human immunodeficiency virus (HIV) type 1.

For HIV infection that has not previously been treated, the United States Department of Health and Human Services Panel on Antiretroviral Guidelines currently recommends the use of efavirenz in combination with lamivudine/zidovudine (Combivir) or tenofovir/emtricitabine (Truvada) as the preferred NNRTI-based regimens in adults and adolescents.

Efavirenz is also used in combination with other antiretroviral agents as part of an expanded postexposure prophylaxis regimen to prevent HIV transmission for those exposed to materials associated with a high risk for HIV transmission.

The usual adult dose is 600 mg once a day. It is usually taken on an empty stomach at bedtime to reduce neurological and psychiatric adverse effects.

Efavirenz was combined with the popular HIV medication Truvada, which consists of tenofovir and emtricitabine, all of which are reverse transcriptase inhibitors. This combination of three medications approved by the U.S. Food and Drug Administration (FDA) in July 2006 under the brand name Atripla, provides HAART in a single tablet taken once a day. It results in a simplified drug regimen for many patients.

More on Wikipedia

Brand name: Sustiva
Generic name/category: Efavirenz, Non-nucleoside reverse transcriptase inhibitors, Alkynes, World Health Organization essential medicines
Company: Bristol-Myers Squibb BMS
Country/Market: USA, North America
Indication(s)/use: HIV combination therapy
Target: Healthcare Professionals (HCP)
Tagline: Thousands of stories
Medium: Web banner
Size/duration: 728X90
Publication/Aired: www.infectiousdiseasenews.com – September 2009
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Sep 03, 2009

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Advair helps significantly improve lung function.

Advair is different than most other COPD medications because it contains both an anti-inflammatory and a long-acting bronchodilator working together to help you breathe better. Talk to your doctor and find out if Advair is right for you.

Get your first full prescription free. Go to AdvairCOPD.com or call 1-800-511-4790

Brand name: Advair
Generic name/category: fluticasone/salmeterol, Antiasthmatic drugs
Company: GlaxoSmithKline GSK
Country/Market: USA, North America
Indication(s)/use: asthma and chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Tagline: COPD? Breathe Better.
Medium: Print ad
Size/duration single-page
Publication/Aired: US News And World August 2009

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The Mouth of Horrors
Escape with Mebucaine.

Agency: Saatchi & Saatchi Cape Town
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner

Brand name: [url=]Brand[/url]
Generic name/category: Tyrothricin, Throat Lozenges
Country/Market: South Africa, Africa
Indication(s)/use: sore throat relief
Target: Consumers (DTC)
Tagline: Escape the mouth of horrors
Publication: April 2009

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“How close are you to your blood pressure and cholesterol goals?”

Ask your doctor if caduet can help you go for both your goals
and visit www.caduet.com to learn more.

Caduet is a medication approved by the US FDA for the treatment of high cholesterol and high blood pressure. It is a fixed dose combination drug containing amlodipine, a calcium channel blocker (commonly sold as Norvasc), and atorvastatin (Lipitor). In many other countries, the combination is sold as Envacar. It is currently being marketed by the pharmaceutical company Pfizer.

More on Wikipedia

Brand name: Caduet
Generic name/category: atorvastatin and amlodipine
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: dyslipidemia, High cholesterol and hypertension
Target: Consumers (DTC)
Publication: Reader’s Digest June 2009

Offrez à vos patients atteints d’ostéoporose une prévention démontrée des fractures avec Fasamax… et les bienfaits d’une dose hebdomadaire de 5600 UI de vitamine D3.

Provide your patients with osteoporosis demonstrated prevention against fractures with Fasamax… and the benefits of a weekly dose of 5600 IU of vitamin D3.

Fosavance once weekly tablets contain two active ingredients; alendronic acid (as sodium alendronate) and colecalciferol. Alendronic acid is a type of medicine called a bisphosphonate. Bisphosphonates are medicines that prevent the breakdown of bone. Colecalciferol is another name for vitamin D3, a vitamin that is essential for healthy bones. – netdoctor.co.uk

Le Médecin Du Québec April 2009