Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

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AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

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My cramps kept me up so much last night, I wanted to call the police on them.

New! Say hello to Midol PM and you’ll say goodnight to sleep stealing cramps. Get the comforting relief you need plus a gentle sleep aid.

Brand name: Midol
Generic name/category: Acetaminophen, Caffeine, Antihistamine
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: menstrual cramping and other effects related to premenstrual syndrome and menstruation
Target: Consumers (DTC)
Medium: Print ad
Size/duration: half-page
Publication: Parenting School Years – September 2009

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A fine dental floss moves around bacteria with a nice music bed.

[Super] Slip into the tight spots where bacterial plaque builds up. Use dental floss daily.
[Logo] American Dental Association.

Advertising School: Academy Art University, San Francisco, CA., USA
Creative Director and Copywriter: Francisco Guijarro
Art Director and Animator: Rub?©n Mart?­nez

Brand name: Dental Floss
Generic name/category: Public Service, awareness
Company: American Dental Association
Country/Market: USA, North America
Indication(s)/use: Oral Hygiene
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication/Aired: July 2009
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Sep 05, 2009

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[parent 1 - on-screen] I cannot wait for when my son comes home with a Mohawk…
[parent 2 - on-screen] …for my daughter's first speeding ticket…
[parent 3 - on-screen] I can't wait…
[parent 4 - on-screen] …to have my son embarrass me in public…
[parent 5 - on-screen] …to catch my son's nicking out of the house…
[parent 3 - on-screen] …for my daughter to start dating.

[Super] When your child has cancer, you just want to see them grow up.

[parent 1 - off-screen] I cant wait…
[parent 3 - off-screen] I can't wait…
[parent 6 - on-screen] I can't wait for my daughter's first cell phone bill. I hope it's huge.
[Voice Over] Help Chili's support St. Jude Children's Research Hospital.
Visit create a pepper dot com to learn how you can give children and their families hope for the future.

[Super] Create-a-pepper to fight childhood cancer

Agency: Hill Holliday, Boston USA
Creative Director: Joe Berkley
Art Director: Steven Grskovic
Copywriter: Daniel Jordan
Production Company: St. Jude In-House Production
Directors: Brent Royer (St. Jude), Steven Grskovic, and Daniel Jordan (HHCC)
Editor: Liz Colanto
Agency Producer: Jillian Ring
Animation/Color Correction: Brickyard VFX Boston, Peter Bullis (Flame) and Robin Hobart (Animation)

Brand name: Create-A-Pepper and Chili's
Generic name/category: public service, fund raising
Company: St.Jude Children's Research Hospital
Country/Market: USA, North America
Indication(s)/use: cancer
Target: Consumers (DTC)
Tagline: Create-a-pepper to fight childhood cancer
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: August 2009
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Sep 05, 2009

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Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.

Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009

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