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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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ADHD (Attention Deficit Hyperactivity Disorder) can affect your child throughout the day.
A typical school day – Forgets homework – Keeps interrupting teacher – Eats lunch alone – Time to ask your child’s doctor about Concerta?
OR – Starts Concerta – Pays attention during class – Interacts better with classmates – Focuses on homework.

Start here. Get there.

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: Ladies Home Journal – September 2009

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ADHD (Attention Deficit Hyperactivity Disorder) can affect your child throughout the day.
A typical school day – Forgets homework – Keeps interrupting teacher – Eats lunch alone – Time to ask your child's doctor about Concerta?
OR – Starts Concerta – Pays attention during class – Interacts better with classmates – Focuses on homework.

Start here. Get there.

Methylphenidate (MPH) is the most commonly prescribed psychostimulant and is indicated in the treatment of attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy, although off-label uses include treating lethargy, depression, neural insult, and obesity. In North America it is most commonly known as the brand name Ritalin, which is an instant-release racemic mixture, although a variety of brand names and formulations exist. Methylphenidate is a potent central nervous system stimulant derived from amphetamine thought to exert its effect by enhancing dopaminergic transmission in the brain.

More on Wikipedia

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: Ladies Home Journal – September 2009

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Aug 21, 2009

Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: Sridhar Gopalratnam
Art Directors: Ivan Hady Wibowo, Andrian Pranata
Photographers: Andrian Pranata, Jonathan Tay
Retoucher: Procolor/Cliq

Brand name: Zeiss Lenses
Generic name/category: eye glasses, ophtalmology
Company: Carl Zeiss
Country/Market: Singapore, Asia
Indication(s)/use: Vision correction
Target: Consumers (DTC)
Publication: 2009

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First day of school with ADHD.

Forgets lunch on bus. Interrupts teacher. Struggles with homework.

First day of school with Concerta.
Focuses in class. Does well on math quiz. Beams with pride.

Start here. Get there.
Get a free trial offer and more information [link inactive]

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: 2009

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