Agency: Shanghai J&J Advertising Co.Shanghai, China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing andSam Qu
Copywriters: Aaron Cheng, Zhang Yunfan and Chen Rui
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Sep 13, 2009

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Stop the flu

Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey

Brand name: Panadol cold & flu
Generic name/category: acetaminophen, Analgesics, Antipyretics
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: cold and flu, pain management, fever
Target: Consumers (DTC)
Tagline: Stop the flu
Publication: 2008

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Big girls don’t cry… or let their bones break.
Effectively promote strong bones

“Johnson and Johnson’s latest calcium health supplement campaign targeted to women; very nice ya? The market for health supplements in China is very intense; however the market for supplements targeted at women specifically for calcium that strengthens bones? Well that little niche market is still open (well, until these ads appeared anyway).

Great looking ads draw on obvious metaphor; the porcelain china represents bones, as well as delicate, fair skinned, Chinese women. Bones are-a-crackin’, but the exquisite female in the center is unharmed.” – Littleredbook.cn

Ad agency: Euro RSCG Shanghai
Creative Director: Eddie Wong, Tif Wu, Jianwei Chu
Copywriter: Man Fu
2009

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Interesting print ad campaign for a Parkinson’s Disease drug treatment from China.

Stopping tremor, Jin Si Ping beats Parkinson’s disease effectively.

Advertising Agency: Euro RSCG Life, Shanghai, China
Creative Director: Jane Huang
Art Director: Handsome Wong
Copywriters: Jane Huang, Dodo Liu
Photographer: Eric Zhang

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