Cough… Cough…
[School Receptionist 1] She’s not herself.

Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.

Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.

The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…

[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.

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Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Children calling their mothers from the child monitor, from outside the window, from an aisle in the grocery store, from the pool, over the phone… where ever they are, they look towards the voice that calls for help like all mothers would do.

[Voice-over]
Et maman, elle appelle qui quand elle a besoin qu’on prenne soin d’elle?
Proxim. Notre nature à nous, c’est de prendre soin de vous.
[Super]
Proxim. Plus de 260 professionels de la santé

[Voice-over]
And mother, who does she call when she needs pampering?
Proxim. Our nature is to take care of you.
[Super]
Over 260 Healthcare professionals

Agency: Bleublancrouge
Executive Creative Director: Gaëtan Namouric
Creative Team: Maxime Paiement and Frédéric Roux
Agency Producer: Lisa Arduini
Production HouseFilms Traffik – Michel David
Director: Matthieu Mantovani
Postproduction: Technicolor
Sound: Audio Z – Tintin

Generic name/category: retail pharmacy chain
Company: Proxim
Country/Market: Canada, North America
Indication(s)/use: healthcare providers
Target: Consumers (DTC)
Tagline:
Plus de 260 professionels de la santé
Over 260 Healthcare professionals
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Back to school
Demonstrated efficacy with duration that spans multiple life settings.
8:30 AM – School time
5 PM – Activity time
8 PM – Homework/family time

Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: For the treatment of ADHD
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Pediatrics – September 2009

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The only natural solution against head lice that really works!

Safe for kids. Zap lice. Not kids.
Insecticide free, Clinically proven.

Brand name: Zap
Company: PendoPharm
Country/Market: Canada, North America
Indication(s)/use: Head lice
Target: Healthcare Professionals (HCP)
Tagline: Zap lice. Not kids.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Paediatrics & Child Health – July/August 2009

[parent 1 - on-screen] I cannot wait for when my son comes home with a Mohawk…
[parent 2 - on-screen] …for my daughter's first speeding ticket…
[parent 3 - on-screen] I can't wait…
[parent 4 - on-screen] …to have my son embarrass me in public…
[parent 5 - on-screen] …to catch my son's nicking out of the house…
[parent 3 - on-screen] …for my daughter to start dating.

[Super] When your child has cancer, you just want to see them grow up.

[parent 1 - off-screen] I cant wait…
[parent 3 - off-screen] I can't wait…
[parent 6 - on-screen] I can't wait for my daughter's first cell phone bill. I hope it's huge.
[Voice Over] Help Chili's support St. Jude Children's Research Hospital.
Visit create a pepper dot com to learn how you can give children and their families hope for the future.

[Super] Create-a-pepper to fight childhood cancer

Agency: Hill Holliday, Boston USA
Creative Director: Joe Berkley
Art Director: Steven Grskovic
Copywriter: Daniel Jordan
Production Company: St. Jude In-House Production
Directors: Brent Royer (St. Jude), Steven Grskovic, and Daniel Jordan (HHCC)
Editor: Liz Colanto
Agency Producer: Jillian Ring
Animation/Color Correction: Brickyard VFX Boston, Peter Bullis (Flame) and Robin Hobart (Animation)

Brand name: Create-A-Pepper and Chili's
Generic name/category: public service, fund raising
Company: St.Jude Children's Research Hospital
Country/Market: USA, North America
Indication(s)/use: cancer
Target: Consumers (DTC)
Tagline: Create-a-pepper to fight childhood cancer
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: August 2009
0 views
Sep 05, 2009

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Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.

A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.

[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.

People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.

Visit Time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009

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3 views
Aug 31, 2009

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Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.

A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.

[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.

People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.

Visit Time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009

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