Ever had to include charts or graphs in your ad layout? Most pharmaceutical advertisements, especially those for healthcare professionals already have so much copy that it’s close to impossible to balance them in a visually effective, and pleasing way. Now more and more ads include charts, which usually is a nightmare, because ads then start to look like sales aids, which have a completely different communications purpose. The sales aid has the sales rep to direct the HCP’s attention where it’s needed, whereas the ad has to live and be attractive on its own, by grabbing the interest of physicians literally in seconds.

Art Directors and Graphic Designers have then to find ways to make those charts either interesting on their own, or fit within a creative (photo, illustrations or type/graphic treatment) that usually is visually interesting only when it has enough space to breathe a little.

Unfortunately, these charts are most of the time necessary. In order to help with this, we have gathered a collection of examples in the AdPharm gallery that may be of inspiration when in front of such a challenge.

To view our “Charts in Ads” collection, just click here or type in ChartsInAds in the seach box on AdPharm.

Happy designing!

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.