Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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Fight the bug Microsite and other social media applications
Site with sections for parents, teachers, nurses and kids with a wide variety of information and games for children. There’s also a “Join the battle” section where people can register to receive more information to “declare war on the bug”. The campaign also includes a Youtube channel called “Battle the Bug” and a Facebook page.

Click here to visit the site

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Click on images to view the videos

Web video series from AgencyRx

Agency: AgencyRx
Creative Director: Michael Schreiber, Ralph Skorge
Art Director: Aaron Mosher
Copywriter: David Yankelewitz
Directors / Copywriters: Jonathan Kesselman, Aaron Mosher, David Yankelewitz
Producer: Rina Rachman
Editor: Katie Best
Website Designer: Sandee Shin
2009

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