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ATryn is the brand name of the anticoagulant antithrombin manufactured by the Massachusetts-based U.S. company GTC Biotherapeutics. It is made from the milk of goats that have been genetically modified to produce human antithrombin, a plasma protein with anticoagulant properties. Microinjection was used to insert human antithrombin genes into the cell nucleus of their embryos. ATryn is the first medicine produced using genetically engineered animals. GTC states that one genetically modified goat can produce the same amount of antithrombin in a year as 90,000 blood donations. GTC chose goats for the process because they reproduce more rapidly than cattle and produce more protein than rabbits or mice.

More on Wikipedia

Brand name: Atryn
Generic name/category: anticoagulant antithrombin, Anticoagulants, Genetic engineering
Company: Lundbeck
Country/Market: USA, North America
Indication(s)/use: prevention of peri-operative and peri-partum thromboembolic events
Target: Healthcare Professionals (HCP)
Tagline: Make a recombinant connection
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 06, 2009
1 views
Sep 17, 2009

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For occasional constipation
MiraLAX laxative sets your patients free

Recommend MiraLAX to liberate your patients from occasional constipation and put them in control of their condition.

Brand name: MiraLAX
Generic name/category: Polyethylene glycol, laxative
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: occasional constipation
Target: Healthcare Professionals (HCP)
Tagline: Restore your patients’ natural rhythm
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Ob/Gyn – August 2009

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Beware

The smelly foot.
Tolnaftate
Tinactin

Agency: DM9JaymeSyfu, Manila, The Philippines
Executive Creative Director: Eugene Demata
Chief Creative Officer: Merlee Jayme
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producer: Sheila Villanueva
Photographer: Paolo Gripo

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Consider every link

Forge your link in hypertension and chronic stable angina with Adalat XL

3 dose strengths: 20, 30 and 60 mg

Brand name: Adalat XL
Generic name/category: Nifedipine, dihydropyridine calcium channel blocker
Company: Bayer healthcare
Country/Market: Canada, North America
Indication(s)/use: antianginal (especially in Prinzmetal’s angina) and antihypertensive (HBP)
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Because it works
Publication: Canadian Journal of General Internal Medicine May 2009

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When your PGA patients need a change…

Steady control that lasts

Brand name: Lumigan
Generic name/category: Bimatoprost, ophtalmology
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Glaucoma, ocular hypertension and intraocular pressure (IOP)
Target: Healthcare Professionals (HCP)
Tagline: One serious drop
Publication: Ophtalmology Times June 2009