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Join the MyBoniva Program and get one month of Boniva free!
I wanted to stop my cone loss. But I did more. I reversed it with Boniva.
MyBoniva is a free program that delivers ideas and support that can help women manage their osteoporosis.

You’ll get:

• One month of Boniva free
• Helpful monthly reminders to take your Boniva delivered by phone, e-mail, or mail
• Updates from Sally Field
• Quarterly newsletters filled with valuable information.

Did you know osteoporosis runs in families? My mother and I both have it. I tried to keep my bones strong, but it wasn’t enough. Now once-monthly Boniva is helping to do more. Studies show, after a year on Boniva, 9 out of 10 women stopped and reversed their bone loss.

Boniva is a prescription medication to treat and prevent postmenopausal osteoporosis.

Ask your doctor if Boniva is right for you.

Enroll today. Call 1-800-240-5977 or visit Bonivafreetrial.com and try Boniva free.

Brand name: Boniva
Generic name/category: ibandronate sodium
Company: Genentech and GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: help stop and reverse bone loss in osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Medium: Print ad
Size/duration: One and a half page
Publication/Aired: Prevention – March 2010

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This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

Click here to see other executions from this campaign.

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

SimpleWins Microsite featuring Nick Jonas.

Bayer Contour blood sugar meters’ partnered with Nick Jonas of the Jonas Brothers in a Social Media effort. Nick Jonas suffers from type 1 diabetes and he lends his popularity to show to other diabetic people that his Contour Blood Glucose Meter helps him live his rockstar life as fully as he would not having diabetes.

Part of the mix to this date, are a Microsite (seen above), 2 print ads, a TV commercial.

Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.

This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.

Click here to view the campaign details, full-size versions and links on AdPharm

Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

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Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Actonel: Get the facts

Dr. Elizabeth Hawruk – Rheumatology, North Jersey Center for Arthritis and Osteoporosis

Ask Actonel Once-a-month
Get up to 1 month free

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