Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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Objawy ADHD Wystepuja
Occurring ADHD symptoms

Generic name/category: Disease awareness
Company: Lilly
Country/Market: Poland, Europe
Indication(s)/use: Attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: Answers that matter.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Gazeta Farmaceutyczn – June 2009

Newspaper ad and 2 TV commercials.

Agency: Beauchemin Communication Marketing
VP, Creative Director: Cédric Loth
Copywriter: Hugues Marquart
Art Director: Yanik Tereso
Graphic Designer: Daniel Proulx
Agency Producer: Marie France Cusson
Production house: 6ixdegrés
Animation: Frame
Audio: Audio Z

Company: Biron
Country/Market: Canada, North America
Services: Medical laboratory, sleep care, Workplace services and medical imaging
Target: Consumers (DTC)
Tagline: Your health doesn’t wait (Votre santé n’attend pas)
Publication: 2009