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Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.

[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.

Aptamil follow on. Helping support your baby.

Agency: Leo Burnett

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK

Heals Faster

Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Creative Director: Rani El-Khatib & Husen Baba
Copywriter: Rani Amayri
Art Director: Husen Baba
Photographer: Tareq Dajani

Brand name: Band-Aid
Generic name/category: adhesive bandages
Company: Johnson&Johnson
Country/Market: UAE, Asia
Indication(s)/use: Wound care. cover and protect cuts, scratches, scrapes and blisters
Target: Consumers (DTC)
Tagline: Heals Faster
Publication: 2009

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Agency: CIACOMUNICACION
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Photographer: Josep Maria Roca
2008

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