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[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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Now, a pill that comes with a plan.
Get the full picture in OAB care

Toviaz is indicated for the treatment of overactive bladder with symptoms of urge urinary incontinence, urgency, and frequency

Fesoterodine (INN, brand name Toviaz) is an antimuscarinic drug developed by Schwarz Pharma AG to treat overactive bladder syndrome. It was approved by the European Medicines Agency in April 2007 and was approved by the US Food and Drug Administration on October 31, 2008.

Fesoterodine is a prodrug. It is broken down into its active metabolite, 5-hydroxymethyl tolterodine, by plasma esterases.

More on Wikipedia

Brand name: Toviaz
Generic name/category: Fesoterodine, Muscarinic antagonists, Prodrugs
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive bladder OAB
Target: Healthcare Professionals (HCP)
Tagline: Get the full picture in OAB care
Medium: Print ad
Size/duration: single-page
Publication/Aired: Urology Times – September 2009

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1 views
Sep 07, 2009

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Do you know how much you really spend on cigarettes?

tabaconomia.com.br

Agency: master comunica?§?£o
Executive Creative Director: Flavio Waiteman
Art Director: David Keller
Copywriter: Victor Afonso
Photographer: Alexandre Salgado

Brand name: tabaconomia.com.br
Generic name/category: public service
Company: [url=]Company[/url]
Country/Market: Brazil, South America
Indication(s)/use: stop smoking, smoking cessation
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread, poster
Publication/Aired: 2009

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2 views
Aug 26, 2009

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Now, there’s more to see in OAB care…

Now, a pill that comes with a plan
Get the full picture in OAB care

Introducing Toviaz 4 mg and 8 mg, once daily…
… and the YourWay plan

Brand name: Toviaz
Generic name/category: Fesoterodine, Muscarinic antagonists
Company: Schwarz Pharma AG and Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder (OAB), urge urinary incontinence
Target: Healthcare Professionals (HCP)
Tagline: Get the full picture in OAB care
Publication: Urology Times June 2009

Anytime

An alcohol rub, also known as a hand sanitizer or healthcare personnel hand wash or a hand antiseptic according to the latest FDA definition, is used as a supplement or alternative to hand washing with soap and water. The active ingredient in alcohol rubs may be isopropanol, ethanol, or (in Europe) n-propanol. A variety of preparations are available, including gels, foam and liquid solutions. Hand sanitizers containing alcohol are more effective at killing germs than soaps and do not dry out hands as much as soaps.

More on Wikipedia

Agency: TBWA\RAAD
Executive Creative Director: Milos Ilic
Art Director: Mohanad Shuraideh, Bassam Doss
Copywriter: Bassam Doss, Mohanad Shuraideh
Photographer: Lai, Groovy Studio

Brand name: Dial Hand Sanitizer
Generic name/category: alcohol rub
Company: Dial Soap
Country/Market: UAE, Asia
Indication(s)/use: Hand wash, cleaning, sanitization
Target: Consumers (DTC)
Tagline: Anywhere
Publication: 2009

Go around the world without the world moving you around.

Dimenhydrinate (marketed under brand names Dramamine, Gravol, and Vertirosan) is an over-the-counter drug used to prevent nausea and motion sickness. It is marketed in Portugal as Viabom, but in prescription format. – Wikipedia

Agency: JWT, Venezuela
Photographer: Claudio Napolitano
2009