Here are two ads that are extremely similar which were added in the gallery within a week of each other. We don’t know which one came first but this is quite the coincidence wouldn’t you say?

Click here to see all the details and full-size versions in the gallery.

For other campaign twins, a great site dedicated to just that is Joe La Pompe.

These ads and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

200-plus doctors, nurses and Providence St. Vincent Center hospital staffers joined together to create this video that went viral on Youtube to raise breast cancer awareness.

From the YouTube page: Our employees put together this video to generate breast cancer awareness throughout our hospital system. We had a ton of fun putting this together and hope it inspires others to join in the cause

Click on image to view ad details and full-size version on AdPharm

To see all of this brand’s ads on AdPharm, click here

Home page

Twitter page

Oncology on canvas is an Art competition/showcase with cancer as its subject. The goal was to bring cancer patients together in a common goal of expression themselves about the disease. A Twitter page was created to post announcements about the site and competition.

Brand name: Oncology On Canvas
Generic name/category: Corporate Communications
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Oncology
Target: Consumers (DTC)
Tagline: Oncology on Canvas
Medium: Social Media
Size/duration: Microsite
Publication/Aired: 2008

To see all of this brand’s ads on AdPharm, click here

Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

To see all of this brand’s ads on AdPharm, click here

A pioneer in cancer innovation – exploring new directions

At Genentech BioOncology, we’re leading the fight against cancer with innovative science and are working to transform cancer treatment.

A family of Firsts
A robust pipeline
A commitment to patients.

www.biooncology.com

Generic name/category: Bio oncology
Company: Genentech
Country/Market: USA, North America
Indication(s)/use: Corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Translating science into life
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Blood – August 20, 2009

Contemporary Ob/Gyn August 2009
2 views
Aug 20, 2009