“beautiful”
beautiful

Fast wrinkle removal
Jeternel beauty clinic
www.jeternel-lab.ru

Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov

Brand name: Jeternel beauty clinic
Generic name/category: Beauty clinic, aesthetics, dermatology
Country/Market: Russia, Europe
Indication(s)/use: skin_care, wrinkle removal
Target: Consumers (DTC)
Tagline: Fast wrinkle removal
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: August 2009
Source: Ads of the World

To see all of the ads from this campaign, click here
4 views
Aug 26, 2009

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attractive?
attractive

Fast wrinkle removal
Jeternel beauty clinic
www.jeternel-lab.ru

Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov

Brand name: Jeternel beauty clinic
Generic name/category: Beauty clinic, aesthetics, dermatology
Country/Market: Russia, Europe
Indication(s)/use: skin_care, wrinkle removal
Target: Consumers (DTC)
Tagline: Fast wrinkle removal
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: August 2009
Source: Ads of the World

To see all of the ads from this campaign, click here
1 views
Aug 26, 2009

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La gratuité en santé. Mon oeil!
Free healthcare treatments. No way!

Click here to listen to radio spot

French radio ad to force the Quebec Government, by getting people to write to their deputy, to reimburse Lucentis for Quebec residents.

People were encouraged to visit CampagneMonOeil.ca where they could find an editable text in a web form to send directly to their deputy.

Ranibizumab (trade name Lucentis) is a monoclonal antibody fragment derived from the same parent murine antibody as bevacizumab (Avastin). It is much smaller than the parent molecule and has been affinity matured to provide stronger binding to VEGF-A. It is an anti-angiogenic that has been approved to treat the “wet” type of age-related macular degeneration (ARMD), a common form of age-related vision loss.

Ranibizumab was developed by Genentech and is marketed in the United States by Genentech and elsewhere by Novartis, under the brand name Lucentis.

More on Wikipedia

Brand name: CampagneMonOeil.ca for Lucentis
Generic name/category: Ranibizumab
Company: Novartis
Country/Market: Quebec province, Canada
Indication(s)/use: age-related macular degeneration (ARMD)
Target: Consumers (DTC)
Tagline: La gratuité en santé. Mon oeil!
Publication: Quebec radio stations may 2009

Breathing better may lead to longer rides, another outing, another trail…
People with COPD breathe better with Spiriva.

Make a habit of breathing better. Spiriva

1.877.SPIRIVA or spiriva.com

Tiotropium (administered as tiotropium bromide) is a long-acting, 24 hour, anticholinergic bronchodilator used in the management of chronic obstructive pulmonary disease (COPD). Tiotropium bromide (INN) capsules for inhalation are co-marketed by Boehringer-Ingelheim and Pfizer under the trade name “Spiriva”. - Wikipedia

2009

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Remember this campaign? It must have cost a pretty penny. Gone are those days… or the Jarvik days…

Print ads

TV commercials

To see the whole campaign on AdPharm, click here

All Lipitor-related ads on AdPharm

The activia touring van: dedicated to digestive comfort!

Boucherville, March 30^th, 2009 – From March 26th to April 21st, the Activia 14-Day Challenge^TM will be hitting the road in a fully-equipped touring van to greet consumers on its tour of the various Canadian markets.

A true semi-annual meeting with consumers–now in its fourth year–is celebrating the beneficial effects that regular consumption of Activia probiotic yogourt can have on digestive health.

The Activia touring van will invite consumers to treat themselves to a little break so they may find out more about digestive health and probiotics, and to register for the Activia 14-Day Challenge^TM. This tour is structured around the following features:

• a touring van bearing the colours of the Activia 14-Day Challenge^TM with an 8 x 14 foot lounge area inside;

• an interactive terminal for registering for the Activia 14-Day Challenge^TM;

• a plasma screen showing a video on the topic of digestive health;

• relaxing and inviting background music;

• an on-site nutritionist available to offer advice on ways of taking care of one’s digestive health;

• a private area with a comfortable armchair, headset and explanations on the importance of abdominal (deep) breathing, given by a yoga expert.

The tour also involves a distribution of samples of Activia yogourt, ballots to a contest with a chance of winning a package valued at $1,000, and discount coupons for future purchases of Activia yogourt.

According to a CROP survey conducted last year, 50 percent of women in Canada aged 18 to 70 claimed to suffer from digestive problems at least once a week, leaving them feeling uncomfortable and tired. “If many people are experiencing digestive health problems, clearly it still remains today a topic that we have difficulty discussing easily,” points out Geneviève Bolduc, Brand Manager of Activia Canada. “The Activia touring van will provide an opportunity for consumers to speak openly with experts about their digestive health so they may then be able to take measures to improve it as much as possible.”

The Activia 14-Day Challenge^TM Tour will be making its way through the Greater Montreal Area from March 26th to 29th, the Greater Toronto Area between April 3rd and 9th and, finally, the Calgary Region between April 15th and 21st.

In Canada, Danone Inc., a member of Groupe Danone, is a world leader in the agrifood industry. Producing superior quality products that combine good taste, health and well-being, Danone is Canada’s top yogourt producer. Danone thrives on its conviction that its activities must be directly aimed at improving the lives of all Canadians, present and future. For more information, visit: www.danone.ca.

Client: Danone Inc. in Canada
Marketing Director: Calvin Hwang
Senior Brand Leader, Activia: Ben Angeloni
Brand Leader, Activia: Geneviève Bolduc

Agency: Enzyme Inc.
Board Director: Lina Vandal
Senior Consultant: Judith St-Pierre