Archive for the ‘campaign overview’ tag
Not on my watch – program against Health-Associated-infections
Hai education bus
HAI Watch News
HAI Watch health portal
Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.
The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:
- HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
- Tools (which is extensive with lists of guidelines and links to useful information)
- Clinical Education (which offers accredited CHE programs)
- News and events
- AI champions (with feature stories and case studies)
- Partners and organizations
Plus New HAI awareness tools are added on an ongoing basis.
haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.
Also part of the program are two YouTube videos, the first one is about the program itself.
And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.
Agency: Abraham & Harrison
Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/
More Social Media on AdPharm.net
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
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Creative agency: Zig
Website development: Klik
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Clearex
Pimple climbing
Clearex – acne treatment gel
The Challenge
To expose the target audience, teenagers during their summer break to Clearex acne treatment gel in a surprising and unexpected way.
The creative solution
A poster 5 meter tall featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.
The result
Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple “up-close and personal”.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Producer: Hagai Ramati
Photographer: Menachem Reiss
Brand name: Clearex
Generic name/category: acne treatment gel, dermatology
Country/Market: Israel, Asia
Indication(s)/use: Acne
Target: Consumers (DTC)
Publication: August 2009
ANAD
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums – exactly where visitors would expect to see manifestations of true beauty.
Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors/Creative Directors: Dr. Stephan Vogel and Christian Mommertz
Copywriters: Sabina Hesse and Albert S. Chan
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse and Albert S. Chan
Painter: Remus Grecu
Photographer: Jo Bacherl
Art Buyer: Valerie Opitz
Generic name/category: Disease awareness, Public service
Company: National Association of Anorexia Nervosa and Associated Disorders (ANAD)
Country/Market: Germany, Europe
Indication(s)/use: Anorexia
Target: Consumers (DTC)
Publication: 2009
INPES – Sexually Transmitted Diseases awareness campaign
INPES launched an interesting illustrated campaign aiming to debunk what the acronym IST (Infection Sexuellement Transmissible which translates to STD – Sexually Transmitted Disease in English) really means.
Generic name/category: Public Service
Company: INPES (Institut national de prévention et d’éducation pour la santé)
Country/Market: France, Europe
Indication(s)/use: Sexually Transmitted Diseases (STD)
Target: Consumers (DTC)
Tagline: Une IST, cest une infection Sexuellement transmissible. – An STD, it’s a Sexually Transmitted Disease
Publication: June 2009
To see all of this brand’s ads on AdPharm, click here
One Life
Print Executions
Chaque fois que vous couchez avec quelqu’un, vous couchez aussi avec son passé.
VIH: Faites-vous tester
etesvousarisque.ca
Every time you have sex with someone, you’re also having sex with their past.
HIV: Get tested
Web Banners
One life
To find out if you’re at risk for HIV, click here.
Every time you sleep with someone, you’re also sleeping with his past.
Agency: BleuBlancRouge
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Agency Producer (print): Lisa Arduini
Photographer (Print): Alain Desjean
Agency Producer (Web): Annie-Luce Hynes, Marie-Claude Roy
Flash developer: Bob Mainguy
Brand name: Une Vie / One Life
Generic name/category: Public service
Company: Bristol-Myers Squibb (BMS)
Country/Market: Canada, North America
Indication(s)/use: HIV, Disease awareness
Target: Consumers (DTC)
Tagline: Chaque fois que vous couchez avec quelqu’un, vous couchez aussi avec son passé.
Every time you have sex with someone, you’re also having sex with their past.
Publication: 2009
Source: AMPQ
British Heart Foundation
Heart attack symptoms awareness campaign
billboard/posters/postcards/text message reminders
Watch your own heart attack.
Sunday Aug 10th 9:17PM ITV1
The most important two minutes of TV you’ll ever see.
Problem: To build awareness of the variety of symptoms of a heart attack and prompt swift action to save the 245 people that die every day.
Solution: We invited people in the UK to ‘watch their own heart attack’. What they saw was a one-off two minute TV event, taking an entire ad break (media first). Invitations to watch were sent out on TV, posters, print, leaflets, SMS, beer mats, DM to doctors and PR.
Result: 6.5 million people watched the event. Viewing figures went up during ad break. 80% of target audience understood the variety of heart attack symptoms. Lives were saved.
Click on image below to view the TV Commercial Event
Agency: Grey
Chief Creative Officer: Jon Williams
Creatives: Damon Troth and Joanna Perry
Chief Strategy Officer: Neil Hourston
Producers: Rebecca Pople and Andrew Blackburn
Typographer: Mark Cakebread
Producer: Juliet Naylor (RSA)
Director: Brett Foraker RSA
Final Cut Editor: Adam Rudd
Sound: Rich Martin (Envy)
Brand name: Heart attack symptoms awareness campaign
Generic name/category: Disease awareness, cardiovascular
Company: British Heart Foundation
Country/Market: UK, Europe
Indication(s)/use: heart attack
Target: Consumers (DTC)
Tagline: Watch your own heart attack
Publication: 2009
