Archives Of Family Medicine – November 1992

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Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

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Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: poster
Publication/Aired: 2009

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Sep 13, 2009

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