Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

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Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Agency: Euro RSCG Madrid

Brand name: Strepsils
Generic name/category: Throat Lozenges
Company: Reckitt Benckiser
Country/Market: Spain, Europe
Indication(s)/use: Sore throat
Target: Consumers (DTC)
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Big girls don’t cry… or let their bones break.
Effectively promote strong bones

“Johnson and Johnson’s latest calcium health supplement campaign targeted to women; very nice ya? The market for health supplements in China is very intense; however the market for supplements targeted at women specifically for calcium that strengthens bones? Well that little niche market is still open (well, until these ads appeared anyway).

Great looking ads draw on obvious metaphor; the porcelain china represents bones, as well as delicate, fair skinned, Chinese women. Bones are-a-crackin’, but the exquisite female in the center is unharmed.” – Littleredbook.cn

Ad agency: Euro RSCG Shanghai
Creative Director: Eddie Wong, Tif Wu, Jianwei Chu
Copywriter: Man Fu
2009

More ads about osteoporosis on AdPharm