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New Balmex with ActivGuard changes how doctors think about diaper rash

Breakthrough, dual-action formula protects like nothing else you’ve recommended.

If your patients could ask for it by name, they would! Recommend it today and end the red on their bottom

All to often, babies and children can’t-or-won’t take medication orally.
More peace of mind for parents. Fewer worried phone calls for you.

Diaper rash (U.S.) or nappy rash (UK), (also known as “Diaper dermatitis” and “Napkin dermatitis” is a generic term applied to skin rashes in the diaper area that are caused by various skin disorders and/or irritants.

Generic rash or irritant diaper dermatitis (IDD) is characterized by joined patches of erythema and scaling mainly seen on the convex surfaces, with the skin folds spared.

Diaper dermatitis with secondary bacterial or fungal involvement tends to spread to concave surfaces (i.e. skin folds), as well as convex surfaces, and often exhibits a central red, beefy erythema with satellite pustules around the border (Hockenberry, 2003).

More on Wikipedia

[Brand name: Balmex with ActivGuard
Generic name/category:zinc oxide diaper rash cream
Company: Chattem
Country/Market: USA, North America
Indication(s)/use: Diaper rash
Target: Healthcare Professionals
Tagline: Fight irritation. End the red. Recommend Balmex instead.
Publication: Contemporary Pediatrics May 2009