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Join the MyBoniva Program and get one month of Boniva free!
I wanted to stop my cone loss. But I did more. I reversed it with Boniva.
MyBoniva is a free program that delivers ideas and support that can help women manage their osteoporosis.

You’ll get:

• One month of Boniva free
• Helpful monthly reminders to take your Boniva delivered by phone, e-mail, or mail
• Updates from Sally Field
• Quarterly newsletters filled with valuable information.

Did you know osteoporosis runs in families? My mother and I both have it. I tried to keep my bones strong, but it wasn’t enough. Now once-monthly Boniva is helping to do more. Studies show, after a year on Boniva, 9 out of 10 women stopped and reversed their bone loss.

Boniva is a prescription medication to treat and prevent postmenopausal osteoporosis.

Ask your doctor if Boniva is right for you.

Enroll today. Call 1-800-240-5977 or visit Bonivafreetrial.com and try Boniva free.

Brand name: Boniva
Generic name/category: ibandronate sodium
Company: Genentech and GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: help stop and reverse bone loss in osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Medium: Print ad
Size/duration: One and a half page
Publication/Aired: Prevention – March 2010

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Microsite	Print ad

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Description: Interactive Microsite in flash showing clickable keywords positioned in the shape of a bone with layers of information depending on the keywords clicked. At the bottom of the page are three images representing a normal bone, a osteopenic bone and an osteoporotic bone. When clicked, all links direct to the Actonel consumer website. The print ad promotes the website.

Click on theinsidestoryonbones.com to visit site

Brand name: The inside story on bones
Generic name/category: disease awareness
Company: Procter & Gamble P&G pharmaceuticals and Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: osteoporosis
Target: Consumers (DTC)
Tagline: The alliance for better bone health
Medium: Microsite and single-page print ad
Publication/Aired: 2009

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The time is right for innovative research in osteoporosis

Research pinpoints Rank ligand as a key player in bone loss.

RANKL (Receptor Activator for Nuclear Factor ?? B Ligand), also known as TNF-related activation-induced cytokine (TRANCE), osteoprotegerin ligand (OPGL), and ODF (osteoclast differentiation factor), is a molecule important in bone metabolism. This natural and necessary surface-bound molecule activates osteoclasts, cells involved in bone resorption. Overproduction of RANKL is implicated in a variety of degenerative bone diseases, such as rheumatoid arthritis and psoriatic arthritis.

More on Wikipedia

Generic name/category: Rank ligand, TNF-related
Company: Amgen
Country/Market: Canada, North America
Indication(s)/use: osteoporosis
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: CMAJ – September 1, 2009

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Sep 09, 2009

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Strong bones

Agency: Saatchi & Saatchi Mumbai
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva

Brand name: Calcium Sandoz
Generic name/category: Calcium
Company: Novartis
Country/Market: India, Asia
Indication(s)/use: Strengthening bones, osteoporosis
Target: Consumers (DTC)
Tagline: Strong bones
Medium: Print ad
Size/duration: Outdoors
Publication/Aired: 2009
6 views
Aug 11, 2009

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