SimpleWins Microsite featuring Nick Jonas.

Bayer Contour blood sugar meters’ partnered with Nick Jonas of the Jonas Brothers in a Social Media effort. Nick Jonas suffers from type 1 diabetes and he lends his popularity to show to other diabetic people that his Contour Blood Glucose Meter helps him live his rockstar life as fully as he would not having diabetes.

Part of the mix to this date, are a Microsite (seen above), 2 print ads, a TV commercial.

3,6 mmol/L à 100 km/h
Le verra-t-elle avant qu’il ne soit trop tard?

3.6 mmol/L at 100 km per hour. Will she see it before it’s too late?

L’hypoglycémie peut rendre potentiellement dangeureuse une situation ordinaire. Pour vos patients utilisant de l’insuline, c’est alors que l’exactitude est importante…

Hypoglycemia may potentially make ordinary situations dangerous. For patients using insulin, then accuracy is important …

Brand name: OneTouch
Generic name/category: Blood Glucose Meter
Company: Lifescan, a Johnson & Johnson Company
Country/Market: Canada, North America
Indication(s)/use: Diabetes
Target: Healthcare Professionals (HCP)
Tagline: Ça change tout – It changes everything
Publication: Le Médecin Du Québec July 2009

To see all of this brand’s ads on AdPharm, click here