Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

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Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

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Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Lipitor
I'm doing something for my heart.
I've got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com

Atorvastatin (Lipitor, Pfizer), is a member of the drug class known as statins, used for lowering blood cholesterol. It also stabilizes plaque and prevents strokes through anti-inflammatory and other mechanisms.

Atorvastatin inhibits HMG-CoA reductase, the rate-determining enzyme located in hepatic tissue that produces mevalonate, a small molecule used in the synthesis of cholesterol and other mevalonate derivatives. This lowers the amount of cholesterol produced which in turn lowers the total amount of LDL cholesterol. Atorvastatin was first synthesized in 1985 by Bruce Roth while working at Parke-Davis Warner-Lambert Company (now Pfizer). With 2008 sales of US$12.4 billion, Lipitor is likely the top-selling drug in the world. US patent protection is scheduled to expire in June 2011. However, Pfizer made an agreement with Ranbaxy Laboratories to delay the generic launch in the US until November 2011.
Lipitor is not the only statin; there are several other statins on the market

More on Wikipedia

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I've got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: US News And World Report – June 26, 2006

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
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Aug 07, 2009

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