Archive for the ‘black and white’ tag
New Geodon HCP campaign
Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotic
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: acute agitation in schizophrenic patients and acute treatment of mania and mixed states associated with bipolar disorder
Target: Healthcare Professionals (HCP)
Tagline: See me for who I can be
Medium: Print ad
Size/duration: single-page
Publication/Aired: October and November 2009
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Zipsor launch print ad
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Novartis flu vaccines US print ad
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Cymbalta for DPNP
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Aptamil follow on TV commercial
Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.
[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.
Aptamil follow on. Helping support your baby.

Agency: Leo Burnett
Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK
Lyrica
Fibromyalgia pain is real. And so is treatment with Lyrica
Lyrica is the first treatment indicated in Canada for the management of pain associated with fibromyalgia in adults.

Brand name: Lyrica
Generic name/category: Pregabalin, Anticonvulsant
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Fibromyalgia, pain management
Target: Healthcare Professionals (HCP)
Tagline: Fibromyalgia pain is real. And so is treatment with Lyrica
Medium: Print ad
Size/duration: single-page
Publication/Aired: New England Journal of Medicine (NEJM) – August 27, 2009
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Lipitor dtc print ads from 2006
I’m doing something for my heart.
I’ve got Lipitor on my side.
Lipitor can significantly lower the chance of heart attack
Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006
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