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Disinfects without the drama

Betadine is the name of Purdue Pharma's brand of consumer-available povidone-iodine (PVPI) topical antiseptics.

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Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Ondrej Hubl and Jaroslav Schovanec
Copywriters: Jaroslav Schovanec and Ondrej Hubl
Photographer: Jaime Mandelbaum
Retouching: Furia
Production Company: Target

Brand name: Betadine
Generic name/category: povidone-iodine (PVPI), Antiseptics, Antimicrobial, broad-spectrum bactericide
Company: Egis Pharma
Country/Market: Czech Republic, Europe
Indication(s)/use: prevention and treatment of skin infections
Target: Consumers (DTC)
Tagline: Disinfects without the drama
Medium: Print ad
Size/duration: double-page spread, poster
Publication/Aired: 2009
Source: Ads of the World

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Aug 28, 2009

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For the treatment of adults with major depressive disorder
SNRI Therapy… For your managed care formulary
Predictable kinetics
Predictable Dacon
Predictable cost

Desvenlafaxine succinate, marketed under the name Pristiq, is an antidepressant of the serotonin-norepinephrine reuptake inhibitor class from Wyeth. It is a metabolite of venlafaxine (Effexor). Although Wyeth touts the notion that Pristiq is being targeted as the first non-hormonal based treatment for menopause, in fact, the anticonvulsant medication gabapentin already owns this distinction.[

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Brand name: Pristiq
Generic name/category: desvenlafaxine
Company: Wyeth
Country/Market: USA, North America
Indication(s)/use: Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Tagline: Think beyond start
Publication: Pharmacy And Therapeutics May 2009