Looking for pharmaceutical ads with specific visuals?

A big part of what AdPharm was created for is to provide pharmaceutical advertising industry people with the ability to conduct searches using keywords (or tags) on a wide range of print, TV and web advertisements. The sample shown here is just a portion of the “stomach“-related ads you can find in AdPharm’s visual database. We chose the word “stomach” simply for the sake of the demonstration. It goes without saying that you can conduct a search with any other word(s) such as: brain, arm, limb, child, parent, heart, CV system, cells, skin, animal, etc…

In a similar fashion to searching for stock images on the Web, the search results depend on which keywords are used. If it’s a combination of keywords vs. a single keyword, the search results may vary drastically. It all depends on what you are looking for. For example, to get the results shown above, the search words we used were “stomach” and “belly” (as seen on the inset image). We wanted to be sure to have a wide variety of ads, so we used the “OR” condition to get ads that had either one of the two words. Choosing the condition “AND” would have narrowed down the results to ads that had both words in their tags.

We could have checked all the terms in the list (Title, Description, Tags and Brand name) but that would also have given us results that did not necessarily have a stomach or belly in the visual portion of the ad. For instance, an ad for Midol, which is for stomach cramps would not necessarily show a stomach but it would have the word Stomach in its description, as it is part of the indication for that product.

So if you are looking to create a new ad for your pharma brand or your client’s, try a search on AdPharm. There you can find out what’s been already done…

Make life more real.

Introducing the prosound 3500SX
Experience advanced 4D imaging and post processing capabilities – all in one affordable system.

Brand name: Prosound 3500SX
Generic name/category: Diagnostics
Company: Aloka
Country/Market: USA, North America
Indication(s)/use: prenatal ultrasound
Target: Healthcare Professionals (HCP) / Trade
Tagline: The innovator in ultrasound
Publication: Contemporary ob/gyn June 2009

Comfort for mom with optimized nutrition for baby

A unique gentle formula
300 mg DHA – The recommended EFA

Brand name: CitraNatal Assure
Generic name/category: Rx prenatal vitamin tablet and 300 mg DHA capsule, food supplement
Company: Misson Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Nutritional supplement for pregnant women
Target: Healthcare Professionals (HCP)
Tagline: Its gentle nature is its strength.
Publication: Contemporary ob/gyn June 2009

Lose your flab

Objective
Design a business card for fitness trainer Zohra Mouhetta that complements the effectiveness of her personal training programmes and makes for a memorable had out to prospective clients.

Concept
In order to stand out from all the leave-behinds people receive every day, we designed a unique, foldable business card that invites the recipient to intereact with it and clearly demonstrates what personal fitness training can do for the body.

Outcome
The number of inquiries and sign-ups, including corporate clientys, increased substantially within a month.

Agency: Leo Burnett Dubai, United Arab Emirates.

Eat more.

Agency: Diamond Ogilvy
Creative Directors: Justin Huh, Junho Jang
Art Directors: Hyunjun Choi, Heejung Choi, Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographer: Yunhee Choi
Chief Creative Officer: Wain Choi
2008

Nutrition and anatomical ads on Adpharm