Prostate cancer? A blood test will tell you.

The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch

Agency: Jung von Matt/Limmat Z
Executive Creative Director: Alexander Jaggy
Art Director: Patrick Beeli
Copywriter: Samuel Knaus
Art Buyer: Erasmo Palomba
Photographer: Gerhard Merzeder

Brand name: Prostate Cancer Foundation
Generic name/category: disease awareness, public service
Company: Prostate cancer research foundation
Country/Market: Switzerland, Europe
Indication(s)/use: prostate cancer
Target: Consumers (DTC)
Publication: 2009

Extra protection that nature didn’t give you.

Naturally strengthens human defenses.

Agency: Young and Rubicam Brands
Creative Director: Michal Imbierowicz
Art Director: Grzegorz Karwowski
Copywriter: Bartek Klimaszewski

Brand name: Actimel
Generic name/category: Lactobacillus casei, probiotic
Company: Danone
Country/Market: Poland, Europe
Indication(s)/use: Digestive and immune system
Target: Consumers (DTC)
Tagline: Naturally strengthens human defenses.
Publication: 2008

You can easily detect testicular cancer with a simple self-examination.
Be bold, check them!

Agency: McCann Erickson Skopje, Macedonia.

Brand name: Be bold, check them!
Generic name/category: Disease awareness
Country/Market: Macedonia, Europe
Indication(s)/use: Testicular cancer
Target: Consumers (DTC)
Tagline: Be bold, check them!
Publication: 2009

Alto en fibra
High in fiber

Winner of a Bronze Clio 2009