Archive for the ‘before and after’ tag
Savella for Fibromylagia launch ad
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Xalatan for IOP
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Lexapro 4 page ad for Adolescent MDD
For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009
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Geodon
Control acute agitation with Geodon for injection
In schizophrenia… Rapid improvement with low EPS

Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotics
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Schizophrenia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007
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Latisse with Brooke Shields

The print ads can be viewed in full size on AdPharm
Not enough lashes?
Grow them with Latisse!
Brand name: Latisse
Generic name/category: Bimatoprost, Prostaglandins, Cosmetic chemicals
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Eyelash hypotrichosis
Target: Consumers (DTC)
Tagline: Longer, fuller, darker
Medium: Print ads and TV commercial
Size/duration double-page spread, single-page and 60 seconds commercial
Publication/Aired: 2009
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Nurofen
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Click on image to view the commercial
Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.
Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009
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Band-Aid
Heals Faster
Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Creative Director: Rani El-Khatib & Husen Baba
Copywriter: Rani Amayri
Art Director: Husen Baba
Photographer: Tareq Dajani
Brand name: Band-Aid
Generic name/category: adhesive bandages
Company: Johnson&Johnson
Country/Market: UAE, Asia
Indication(s)/use: Wound care. cover and protect cuts, scratches, scrapes and blisters
Target: Consumers (DTC)
Tagline: Heals Faster
Publication: 2009
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