Archive for the ‘before and after’ tag

Savella for Fibromylagia launch ad

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Savella-DrugTopics-August2009

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Xalatan for IOP

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Lexapro 4 page ad for Adolescent MDD

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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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Geodon

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Control acute agitation with Geodon for injection

In schizophrenia… Rapid improvement with low EPS

Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotics
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Schizophrenia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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Latisse with Brooke Shields

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normal_Latisse-PeopleMagazineJuly62009 normal_Latisse-MoreJulyAugust2009USA
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Not enough lashes?
Grow them with Latisse!

Brand name: Latisse
Generic name/category: Bimatoprost, Prostaglandins, Cosmetic chemicals
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Eyelash hypotrichosis
Target: Consumers (DTC)
Tagline: Longer, fuller, darker
Medium: Print ads and TV commercial
Size/duration double-page spread, single-page and 60 seconds commercial
Publication/Aired: 2009

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Nurofen

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Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.

Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009

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Band-Aid

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Heals Faster

Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Creative Director: Rani El-Khatib & Husen Baba
Copywriter: Rani Amayri
Art Director: Husen Baba
Photographer: Tareq Dajani

Brand name: Band-Aid
Generic name/category: adhesive bandages
Company: Johnson&Johnson
Country/Market: UAE, Asia
Indication(s)/use: Wound care. cover and protect cuts, scratches, scrapes and blisters
Target: Consumers (DTC)
Tagline: Heals Faster
Publication: 2009

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