Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.

These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here

SimpleWins Microsite featuring Nick Jonas.

Bayer Contour blood sugar meters’ partnered with Nick Jonas of the Jonas Brothers in a Social Media effort. Nick Jonas suffers from type 1 diabetes and he lends his popularity to show to other diabetic people that his Contour Blood Glucose Meter helps him live his rockstar life as fully as he would not having diabetes.

Part of the mix to this date, are a Microsite (seen above), 2 print ads, a TV commercial.

woman: Attends-moi.
man: Je pensais que tu avais mal à la tête.
woman: Aspirin a réglé ça!
Voice-over: Des recherches cliniques ont démontré qu’Aspirin soulage les maux de tête rapidement
Super: Éprouvé en clinique.
Voice-over: Aujourdhui c’est Aspirin en comprimé ou en caplet, pour un soulagement efficace et rapide.

woman: Wait for me
man: I thought you had a headache.
woman: Aspirin took care of it!
Voice-over: Clinical studies have demonstrated that Aspirin relieves headache fast.
Super: Clinically demonstrated
Voice-over: For fast and effective relief, now it’s Aspirin in capsule or caplet.

Brand name: Aspirin
Generic name/category: Acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAIDs), Antiplatelet drugs
Company: Bayer
Country/Market: Canada, North America
Indication(s)/use: minor aches and pains
Target: Consumers (DTC)
Tagline: Soulagement efficare… et rapide.
Fast… Effective relief.
Publication: 1989

To see all of this brand’s ads on AdPharm, click here

Aspirin. Trusted everywhere.

Brand name: Aspirin Plus
Generic name/category: Acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAIDs), Antiplatelet drugs
Company: Bayer
Country/Market: Germany, Europe
Indication(s)/use: minor aches and pains
Target: Consumers (DTC)
Tagline: Aspirin. Trusted Everywhere.
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Pain relief. At the speed of crystals.

New Bayer Quick Release Crystals dissolve quickly on your tongue. With an extra pain relieving booster, it’s ready to go to work faster than caplets or tablets. Why suffer any longer than you have to?

Brand name: Aspirin Quick Release Crystals
Generic name/category: Acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAIDs), Antiplatelet drugs
Company: Bayer
Country/Market: USA, North America
Indication(s)/use: minor aches and pains
Target: Consumers (DTC)
Tagline: Expect Relief Fast
Publication: People Magazine June 1 2009

To see all of this brand’s ads on AdPharm, click here

Agency: Almap BBDO
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrator: Júnior Cortizo/Daniel Moreno
Typographer: José Roberto Bezerra

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009
To see all of this brand’s ads on AdPharm, click here

Diabetes can seem like a monster. But with Bayer, simple wins.

It’s not easy for us to deal with her diabetes. When she’s at school, it’s there. When she plays soccer, it’s really there. But we keep testing simple. With Bayer’s No Coding technology, her Contour meter codes automatically so we can avoid inaccurate readings. This way, we can manage and keep “the monster” under control.

That’s why for us, simple wins.

Get your free Contour meter at your local pharmacy or online at www.bayerdiabetes.ca

Brand name: Bayer Contour
Generic name/category: Blood glucose monitor
Company: Bayer
Country/Market: Canada, North America
Indication(s)/use: diabetes
Target: Consumers (DTC)
Tagline: simple wins.
Publication: The Health Journal Spring 2009

To see all of this brand’s ads, click here