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In a restaurant setting, a man and a woman are on their first date. They are just finishing their meal.
[Woman] I had a good time.
[Man] Let me get this.
[Woman] Oh thank you.

The man reaches for his wallet and a small square condom-like envelope fall on the table. IN fact, it’s an Alka-Seltzer packaging.
[Woman] What kind of girl do you think I am exactly?

[Voice-over] Having a big night? Alka-Seltzer is the speedy way to relieve indigestion, heartburn and headache.

The woman picks-up the Alka-Seltzer and looks at the man is a sassy way.
[Woman] Desert?

Brand name: Alka-Seltzer
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Speedy relief.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

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My cramps kept me up so much last night, I wanted to call the police on them.

New! Say hello to Midol PM and you’ll say goodnight to sleep stealing cramps. Get the comforting relief you need plus a gentle sleep aid.

Brand name: Midol
Generic name/category: Acetaminophen, Caffeine, Antihistamine
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: menstrual cramping and other effects related to premenstrual syndrome and menstruation
Target: Consumers (DTC)
Medium: Print ad
Size/duration: half-page
Publication: Parenting School Years – September 2009

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Unlike some treatments, we don’t have a sting in the ‘tale’
Betaferon. Reduce the impact of relapses

Brand name: Betaferon
Generic name/category: Interferon beta-1b, Cytokines and Immunostimulants
Company: Bayer HealthCare
Country/Market: UK, Europe
Indication(s)/use: Multiple Sclerosis (MS)
Target: Healthcare Professionals (HCP)
Tagline: Tag
Publication: 2009

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What’s the best thing about having your period?

For five days, my man agrees with everything I say.

At times like these, why settle for anything less than Midol? Get the complete relief you need. No cramps plus no bloating and no fatigue.

Brand name: Midol
Generic name/category: Acetaminophen, Caffeine, Antihistamine
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: menstrual cramping and other effects related to premenstrual syndrome and menstruation
Target: Consumers (DTC)
Tagline: No cramps plus no bloating and no fatigue
Publication: Parenting School Years August 2009

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