Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.

This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…

In their own words:

“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”

Curb have offices in the UK, UAE and France.

Click here for more details on the Curb website.

Triggers are almost everywhere. Now, so is relief.
Now OTC – All the power of Rx Zyrtec patients love

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Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Real relief, real easy to get.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topic – November 2008

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A fine dental floss moves around bacteria with a nice music bed.

[Super] Slip into the tight spots where bacterial plaque builds up. Use dental floss daily.
[Logo] American Dental Association.

Advertising School: Academy Art University, San Francisco, CA., USA
Creative Director and Copywriter: Francisco Guijarro
Art Director and Animator: Rub?©n Mart?­nez

Brand name: Dental Floss
Generic name/category: Public Service, awareness
Company: American Dental Association
Country/Market: USA, North America
Indication(s)/use: Oral Hygiene
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication/Aired: July 2009
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Sep 05, 2009

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Voice-over:
Une simple toux, c’est plusieurs milliers de microbes dispersés dans l’air. Pensez à porter un masque pour protéger votre entourage lorsque vous êtes grippé. Contre la bronchiolite, les grippes, les bronchites, il y a des gestes simples pour limiter les risques d’infection.

A single cough, is several thousands of microbes dispersed in the air. Remember to wear a mask to protect your family when you have the flu. Againstbronchiolitis, the flu, bronchitis, there are simple actions to limit the risk of infection.

Generic name/category: Public Service
Company: INPES (Institut national de prévention et d’éducation pour la santé)
Country/Market: France, Europe
Indication(s)/use: flu and bronchitis
Target: Consumers (DTC)
Publication: 2009

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Go beyond symptom relief of a cold sore.

Soothe it fast. Abreva’s base soothes on contact.

Heal it fast. Abreva keeps the virus from penetrating healthy cells.

Abreva is the only OTC medicine FDA approved to shorten both symptoms duration and healing times.

Brand name: Abreva
Generic name/category: Docosanol, Antivirals
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Cold sores, caused by the herpes simplex virus
Target: Healthcare Professionals (HCP)
Tagline: Think fast, think abreva
Publication: Drug Topics June 2009

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Shoulda used Vicks.

NyQuil is #1 pharmacist recommended.
Available at your local Supercenter.

[Visual} man sneezing with the use of fugitive glue between pages to suggest that Mucus (booger) was expelled from the mans nose.

Agency: Saatchi & Saatchi X
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland

Brand name: Vicks DayQuil and NyQuil
Generic name/category: Acetaminophen, Dextromethorphan, Phenylephrine and Doxylamine succinate
Company: Vicks
Country/Market: USA, North America
Indication(s)/use: Cold and flu symptoms such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Shoulda used Vicks.
Publication: December 2008

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Food only. Professional knives with anti-bacterial protection.

Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Directors: Mauricio Oliveira, Vinicius Turani
Copywriter: Eduardo Boldrini
Illustrator: Meca
Photographer: Estudio Meneghetti

Brand name: Tramontina – Microban
Company: Tramontina
Country/Market: Brazil, South America
Indication(s)/use: Cooking
Target: Consumers (DTC) and Trade
Tagline: Food only. Professional knives with anti-bacterial protection
Publication: 2009