A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.

Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.

A hand pulls the handle letting a Seldane pack show up attached to the handle.

[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over

Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990

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If you can draw a map to every bathroom in town…

Today is the day to talk to your doctor about overactive bladder and Toviaz – a pill that comes with a plan

A pill for overactive bladder that comes with a plan

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When it comes to your health, knowledge is the best medicine.

Our 20,000 employees are committed to the research and development of new medicines and vaccines and making them available to Canadians. These discoveries help you care for your family and loved ones. But all the discoveries cannot replace a healthy lifestyle. To find out about how our involvement goes beyond our discoveries, visit www.canadapharma.org

Canada’s Research-Based Pharmaceutical Companies. Les compagnies de recherche pharmaceutique du Canada.

Generic name/category: Corporate awareness
Company: R & D Canada
Country/Market: Canada, North America
Indication(s)/use: Healthcare research
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Publication: Canadian Health Summer 2009

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When she asks about her scar, recommend Mederma with confidence.

In a recent clinical study, 77% of subjects noted moderate to significant improvement in cars treated with Mederma in terms of redness, texture and overall appearance. 98% of patients completed the study without any adverse events.

The #1 doctor and pharmacist recommended brand for scars helps empower your patients to take charge of their appearance, so they can get back their confidence. And you get a very satisfied patient.

Available for office dispensing.

Brand name: Mederma
Generic name/category: Allium cepa, dermatology, skin care
Company: Merz
Country/Market: USA, North America
Indication(s)/use: skin care for scars
Target: Healthcare Professionals (HCP)
Tagline: When she asks about her scar, recommend Mederma with confidence.
Publication: Dermatology Times May 2009