Some see inhibitors as a lifetime of tests, bleeds, and complications.
Novo Nordisk helps them see a lifetime of possibilities.

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Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.

[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.

Aptamil follow on. Helping support your baby.

Agency: Leo Burnett

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK

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In a war-torn landscape, viewers see explosions inside a house and hear a baby cry from inside.

Supers
Would you go into this house to save your child?
And if it wasn’t your child?
You count on us. We count on you. 000-0000060-60
Médecins sans frontières

Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
Director of Photography: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes

Brand name: Médecins Sans Frontières
Generic name/category: Fund raising
Company: Médecins Sans Frontières
Country/Market: Belgium, Europe
Indication(s)/use: Public Service, Healthcare services in war-torn countries
Target: Consumers (DTC)
Tagline: You count on us. We count on you.
Publication: June 2009

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Voice-over:
Une simple toux, c’est plusieurs milliers de microbes dispersés dans l’air. Pensez à porter un masque pour protéger votre entourage lorsque vous êtes grippé. Contre la bronchiolite, les grippes, les bronchites, il y a des gestes simples pour limiter les risques d’infection.

A single cough, is several thousands of microbes dispersed in the air. Remember to wear a mask to protect your family when you have the flu. Againstbronchiolitis, the flu, bronchitis, there are simple actions to limit the risk of infection.

Generic name/category: Public Service
Company: INPES (Institut national de prévention et d’éducation pour la santé)
Country/Market: France, Europe
Indication(s)/use: flu and bronchitis
Target: Consumers (DTC)
Publication: 2009

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You’ll feed his imagination. We’ll help feed his immune system.

While you protect her on the outside, we’ll help protect her on the inside.

You’ll help her stand on her own 2 feet. We’ll help her immune system run.

Similac Advance. EarlyShield

Brand name: Similac Advance EarlyShield
Generic name/category: infant formula, food supplement
Company: Abbott Nutrition
Country/Market: USA, North America
Indication(s)/use: immune system activation
Target: Consumers (DTC)
Tagline: Strong babies start here
Publication: People Magazine June 1 2009

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