Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

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Children calling their mothers from the child monitor, from outside the window, from an aisle in the grocery store, from the pool, over the phone… where ever they are, they look towards the voice that calls for help like all mothers would do.

[Voice-over]
Et maman, elle appelle qui quand elle a besoin qu’on prenne soin d’elle?
Proxim. Notre nature à nous, c’est de prendre soin de vous.
[Super]
Proxim. Plus de 260 professionels de la santé

[Voice-over]
And mother, who does she call when she needs pampering?
Proxim. Our nature is to take care of you.
[Super]
Over 260 Healthcare professionals

Agency: Bleublancrouge
Executive Creative Director: Gaëtan Namouric
Creative Team: Maxime Paiement and Frédéric Roux
Agency Producer: Lisa Arduini
Production HouseFilms Traffik – Michel David
Director: Matthieu Mantovani
Postproduction: Technicolor
Sound: Audio Z – Tintin

Generic name/category: retail pharmacy chain
Company: Proxim
Country/Market: Canada, North America
Indication(s)/use: healthcare providers
Target: Consumers (DTC)
Tagline:
Plus de 260 professionels de la santé
Over 260 Healthcare professionals
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Not all prescriptions come in a package. Some come on a leash.

At Pfizer, we believe to be truly healthy, it takes more than medication. Introducing morethanmedication.ca – a website devoted to the everyday pursuit of health and wellness.

morethanmedication.ca

Brand name: morethanmedication.ca
Generic name/category: Corporate Communications
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Health and wellness
Target: Consumers (DTC)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Maclean’s – October 5, 2009

A fine dental floss moves around bacteria with a nice music bed.

[Super] Slip into the tight spots where bacterial plaque builds up. Use dental floss daily.
[Logo] American Dental Association.

Advertising School: Academy Art University, San Francisco, CA., USA
Creative Director and Copywriter: Francisco Guijarro
Art Director and Animator: Rub?©n Mart?­nez

Brand name: Dental Floss
Generic name/category: Public Service, awareness
Company: American Dental Association
Country/Market: USA, North America
Indication(s)/use: Oral Hygiene
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication/Aired: July 2009
0 views
Sep 05, 2009

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Kaksi samanlaista l?€?€kett?€ samaan vaivaan.
Tosin toinen niist?€ vaikuttaa my??s koko Suomen hyvinvointiin.

Two of the same kind of medicine for a disease.
But one of them also affects the welfare of all of the country of Finland.

Generic name/category: corporate ad
Company: Orion Pharma
Country/Market: Finland, Europe
Indication(s)/use: public service
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Kauneus And Terveys – December 2006

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1 views
Aug 27, 2009

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We Answer.ca

Agency: Big House Communications
Creative Directors: Chris Kostyal and Mike Fiorentino
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal
Designers: Brandon Stephenson and Jose Rivas
Photographer:Peter Holst

Brand name: Canadian Red Cross
Generic name/category: public service
Company: Canadian Red Cross
Country/Market: Canada, North America
Indication(s)/use: Humanitarian Help Organization
Target: Consumers (DTC)
Tagline: We Answer.ca
Publication: July 2009

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