Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD), pediatric and adult
Target: Healthcare Professionals (HCP)
Tagline: The first prodrug stimulant
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Contemporary Pediatrics – September 9, 2009

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Back to school
Demonstrated efficacy with duration that spans multiple life settings.
8:30 AM – School time
5 PM – Activity time
8 PM – Homework/family time

Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: For the treatment of ADHD
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Pediatrics – September 2009

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ADHD (Attention Deficit Hyperactivity Disorder) can affect your child throughout the day.
A typical school day – Forgets homework – Keeps interrupting teacher – Eats lunch alone – Time to ask your child’s doctor about Concerta?
OR – Starts Concerta – Pays attention during class – Interacts better with classmates – Focuses on homework.

Start here. Get there.

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: Ladies Home Journal – September 2009

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First day of school with ADHD.

Forgets lunch on bus. Interrupts teacher. Struggles with homework.

First day of school with Concerta.
Focuses in class. Does well on math quiz. Beams with pride.

Start here. Get there.
Get a free trial offer and more information [link inactive]

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: 2009

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Brand name: Vyvanse
Generic name/category: Lisdexamfetamine
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder in pediatric patients ages 6–12, and in adults (ADHD)
Target: Consumers (DTC)
Tagline: Now for adults with ADHD
Publication: 2008-2009

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Resentful, defiant, angry, argumentative, loses temper, irritable…

ADHD with oppositional symptoms.
As important to treat as it is to discuss
40% to 60% of children with ADHD present with oppositional symptoms.

Attention-deficit/hyperactivity disorder (AD/HD or ADHD) is a neurobehavioral developmental disorder. It affects about 3 to 5% of children globally with symptoms starting before seven years of age. It is characterized by a persistent pattern of impulsiveness and inattention, with or without a component of hyperactivity. ADHD is diagnosed twice as frequently in boys as in girls, though studies suggest this discrepancy may be due to subjective bias. ADHD is generally a chronic disorder with 30 to 50% of those individuals diagnosed in childhood continuing to have symptoms into adulthood. As they mature, adolescents and adults with ADHD are likely to develop coping mechanisms to compensate for their impairment.

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Company: Shire
Country/Market: USA
Indication(s): ADHD
Target: Healthcare Professionals (HCP)
Tagline: As important to treat as it is to discuss
Publication: Contemporary Pediatrics April 2009

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