Beware

The smelly foot.
Tolnaftate
Tinactin

Agency: DM9JaymeSyfu, Manila, The Philippines
Executive Creative Director: Eugene Demata
Chief Creative Officer: Merlee Jayme
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producer: Sheila Villanueva
Photographer: Paolo Gripo

To see all of this brand’s ads on AdPharm, click here

For feet you won’t want to hide.

Athlete’s foot treatment

Agency: Saatchi & Saatchi Switzerland
Art Directors: Graham Lang, Isabelle Carvalho
Copywriter: Daniel Lunn
Photographer: Jan Steinhilber

Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride, antifungal dermatology topical
Company: Novartis
Country/Market: Switzerland, Europe
Indication(s)/use: Athlete’s foot
Target: Consumers (DTC)
Tagline: Athlete’s foot treatment
Publication: 2009

To see all of this brand’s ads, click here

Stop the spread!
Fight foot fungus!

Challenge
To highlight Lamisil as the most effective cure for athlete’s foot, yet with a limited media budget.

Solution
In cooperation with InterSport, we placed a series of infected shoes in quarantine cages, complete with hidden speakers playing ‘infection’ sounds, in the sport section of their retail shops. The action successfully targeted people as the pursued their sport hobbies – those activities where the chance of catching athlete’s foot is highest.

Result
The action only began in April and is still running. However all samples and flyers were taken within the first dew days and in-store response has been fantastic.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

Stop the spread!
The cure for athlete’s foot.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

For fast antifungal relief in athlete’s foot
Clinical improvement with relief of pruritus and other symptoms usually occurs within the first week of treatment.

Available in Cream 45 g tube and Lotion 60 mL bottle.

Ciclopirox olamine (also called Batrafen Loprox, Penlac and Stieprox) is a synthetic antifungal agent for topical dermatologic treatment of superficial mycoses. It is most useful against Tinea versicolor.

In contrast to the azoles and other antimycotic drugs, the mechanism of action of ciclopirox is only poorly understood. However, loss of function of certain catalase and peroxidase enzymes has been implicated the mechanism of action, as well as various other components of cellular metabolism. In a study conducted to further elucidate ciclopirox’s mechanism, several Saccharomyces cerevisiae mutants were screened and tested. Results from interpretation of the effects of both the drug treatment and mutation suggested that ciclopirox may exert its effect by disrupting DNA repair, cell division signals and structures (mitotic spindles) as well as some elements of intracellular transport.

It acts by inhibiting the membrane transfer system by interrupting the Na+ K+ ATPase. It is currently being investigated as an alternative treatment to ketoconazole for seborrhoeic dermatitis as it suppresses growth of the yeast Malassezia furfur. Initial results show similar efficacy to ketoconazole with a relative increase in subjective symptom relief due to its inherent anti-inflammatory properties. – Wikipedia

Parkhurst Exchange April 2009

Tinea pedis gets kicked around
It’s here, there and everywhere
www.thefungallink.com

Sertaconazole nitrate (Ertaczo) is an antifungal medication of the imidazole class. It is available as a cream to treat skin infections such as athlete’s foot. – Wikipedia

Agency: BrandKarma
RXClub 2008 Award of Excellence