[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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Against bad breath.

Agency: RGA Comunica?§?£o, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak,Gabriel Linhares
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader

Brand name: Even Mouthwash
Generic name/category: Mouthwash, oral hygiene
Country/Market: Brazil, South America
Indication(s)/use: bad breath
Target: Consumers (DTC)
Tagline: Against bad breath
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: 2009
Source: Ads of the World

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Aug 20, 2009

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