Cigarettes. just looking at them makes you sick.

Hospital A.C. Camargo
accamargo.org.br

Agency: JWT, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Art Director/illustrator: Pedro Izique
Copywriter: Christian Fontana
Producer: Fabio Sato, Flavio Schaefer

Generic name/category: Public Service, disease awareness
Company: Hospital A.C. Camargo
Country/Market: Brazil, South America
Indication(s)/use: Cancer, stop smoking
Target: Consumers (DTC)
Publication: 2009