This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

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Oncology on canvas is an Art competition/showcase with cancer as its subject. The goal was to bring cancer patients together in a common goal of expression themselves about the disease. A Twitter page was created to post announcements about the site and competition.

Brand name: Oncology On Canvas
Generic name/category: Corporate Communications
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Oncology
Target: Consumers (DTC)
Tagline: Oncology on Canvas
Medium: Social Media
Size/duration: Microsite
Publication/Aired: 2008

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Help your patients see convenient insulin therapy more clearly.

Give your patients another option towards glycemic control.
Humalog Mix25 twice-a-day – basal and mealtime insulin analogues conveniently combined in a single pen – may be just what they have been looking for.

Open the dialogue to Humalog.

Insulin lispro (marketed by Eli Lilly and Company as “Humalog”) is a fast acting insulin analogue; it was the first insulin analogue.

It was engineered through recombinant DNA technology so that the penultimate lysine and proline residues on the C-terminal end of the B-chain were reversed. This modification did not alter receptor binding, but blocked the formation of insulin dimers and hexamers. This allowed larger amounts of active monomeric insulin to be available for postprandial (after meal) injections.

It has been shown by Shimoda et al. that, when comparing three insulin delivery methods, i.v. (intravenous) regular insulin, s.c. (subcutaneous) insulin Lispro, and s.c. regular insulin, that s.c. insulin Lispro performs almost as well as i.v. regular insulin in handling meal disturbances. S.c. regular insulin performed worse than s.c. insulin lispro, resulting in postprandial glucose peaks, in addition to postprandial hypoglycemia.

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Brand name: Humalog Mix 25
Generic name/category: 25% Insulin lispro injection rDNA origin, 75% insulin lispro protamine suspension
Company: Lilly
Country/Market: Canada, North America
Indication(s)/use: diabetes
Target: Healthcare Professionals (HCP)
Tagline: Open the dialogue to Humalog.
Medium: Print ad
Size/duration: single-page
Publication/Aired: CMAJ – August 4, 2009

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Aug 11, 2009

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Trailer

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ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Read the rest of this entry »

ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums – exactly where visitors would expect to see manifestations of true beauty.

Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors/Creative Directors: Dr. Stephan Vogel and Christian Mommertz
Copywriters: Sabina Hesse and Albert S. Chan
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse and Albert S. Chan
Painter: Remus Grecu
Photographer: Jo Bacherl
Art Buyer: Valerie Opitz

Generic name/category: Disease awareness, Public service
Company: National Association of Anorexia Nervosa and Associated Disorders (ANAD)
Country/Market: Germany, Europe
Indication(s)/use: Anorexia
Target: Consumers (DTC)
Publication: 2009

Background:
Prostate cancer is the most common cancer amongst men.
One of the symptoms is the increasing difficulty to urinate. However, when detected and treated in the early stages of disease, prostate cancer has a cure rate of over 90%

Challenge:
The Belgian Association of Urologists asked us to raise awareness about prostate diseases by convincing men to visit their urologist for a screening. But how can you reach all Belgian men without a media budget?

Solution:
We took Belgium’s most famous landmark: Manneken Pis, a small bronze fountain depicting a naked little boy urinating. Simply by lowering the water pressure we turned Manneken Pis into Manneken Drip. To the spectacle, we added a sign reading ‘Having trouble urinating? Have a prostate check today.’

Results and Effectiveness:
The reactions were overwhelming. The dripping statue was an item in every possible newspaper and an issue on more than 15,000 websites. Our action got coverage on national radio and tv news. Urologists were interviewed to explain the problem on television and EU Health Commissioner Markus Kyprianou spontaneously supported our action. But more important: the awareness campaign didn’t miss its goal. Our message reached an estimated 85% of the Belgians.

September 14th – European Prostate Awareness Day.
Having trouble urinating? Have a prostate check today.

Agency: Famous
Creative Directors: Christophe Ghewy, Tim Driesen, Joeri Van Den Broeck
Copywriter: Iwein Vandevyver
Art Director: Tom Jacobs

Brand name: European Prostate Awareness Day
Generic name/category: Disease awareness
Company: Belgian Association of Urologists
Country/Market: Belgium, Europe
Indication(s)/use: Prostate diseases
Target: Consumers (DTC)
Publication: 2009

Mental Health Pro-Voice
Improve the quality of life

Voz Pro-Salud Mental
Mejoramos la calidad de vida de las personas

Agency: El-Foco, Mexico
Creative Director: Ruth Moreno
2009